GIBUS

Servizi:

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foto rendering per arredamenti da esterno

Gibus è tra le prime aziende in Italia nella progettazione e produzione di tende da sole. Si propongono come punto di riferimento per sistemi di schermatura solare fatti per migliorare la qualità dell’esperienza all’aperto: progettano “spazi da vivere tutto l’anno che vestono funzionalità concrete”, vogliono reinterpretare il modo di utilizzare gli ambienti esterni degli edifici.

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  • La progettazione dei prodotti inizia ogni anno a novembre, la realizzazione dei primi prototipi avviene quindi tra gennaio e febbraio, ma non si può certo fotografare una tenda da sole sotto un cielo invernale!
  • In mancanza del prodotto, non è possibile realizzare immagini still life per mostrare le caratteristiche tecniche dei prodotti.
  • Tutti i contenuti per la campagna di marketing devono essere pronti entro aprile, ovvero all’inizio della loro stagione di vendita.

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Dopo l’analisi preliminare, abbiamo sviluppato una soluzione che rispondesse a tutte le esigenze del cliente.

Abbiamo selezionato un corpus di fotografie di esterni residenziali da archivi fotografici specifici, scegliendo immagini adatte ad ospitare i prodotti Gibus. Questi sono poi stati inseriti tramite fotoinserimento 3D. Ne sono risultati immagini create artificialmente ma del tutto realistiche, che sono state usate per i diversi canali di comunicazione dell’azienda.

Successivamente abbiamo realizzato un gran numero di render tecnici, allo scopo di spiegare gli aspetti tecnici dei prodotti. Infine, abbiamo realizzato uno spot in CGI con l’inserimento di attori ripresi in green screen.

Grazie alla nostra strategia “a chilometro zero”, siamo riusciti a creare tutto il materiale senza spostarci dal nostro ufficio, rispettando le tempistiche e il budget messo a disposizione dal cliente.

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